Mack Jenks
Senior Consumer Marketing Executive with 20 + years proven track record developing strategy that generates sales, drives share and builds brand equity for such iconic brands as Gerber, Yoplait, Betty Crocker, Wheaties, Cheerios and Hamburger Helper. An innovative and adaptive problem-solver with demonstrated leadership in CRM, Shopper Marketing, Consumer Promotion, Advertising and brand loyalty programs. Led the growth of Gerber baby foods from an admirable 68 share of the market to a sustained 83 share of market between 2000 and 2007 utilizing sophisticated database driven direct mail, web and email. Jenks was a part of the management team at Gerber that conducted FITS (Feeding Infant Toddler Study) that is still considered today as the most comprehensive look at the eating habits of children under the age of two. Pioneered the growth of in-store loyalty programs such as Checkout Coupons (Catalina) taking it from a 'competitive trigger' program to a 'brand/category building' program. Directed all communications for the launch and growth of Gerber Graduates Toddler Foods from a launch in 1992 to $100 million in sales in 2000 to $350 million in sales in 2007. Graduate of University of Oregon.
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